Hall of Flowers
  • Sacramento
    • Welcome
    • Show Snapshot
    • Payment
    • Insurance
    • Cannabis Guidelines
    • Deadline Calendar
    • Onboarding Video Guide
    • Live Q&A
    • Booth Type Selections
    • Show Rules & Conduct
    • Safety & Compliance
    • Exhibitor Passes
    • Lead Retrieval
    • Marketing + PR
  • New York City
  • FAQs
Hall of Flowers

Exhibitor Resources

SAC
Booth Types Download PDF Version

Welcome

Welcome to Hall of Flowers 2026 at Cal Expo Pavilion, Sacramento. This manual includes all universal information applicable to all exhibitors. Details specific to your individual package can be found on your booth page. Read this guide completely, noting key deadlines below to stay on track, and then open your booth package for pricing and specs.

— Sincerely, The Hall of Flowers team

Show Snapshot

Venue
Cal Expo Pavilion
1600 Exposition Blvd, Sacramento, CA
Lot D · Blue Gate
Show dates & hours
Wed 11/04 – Thu 11/05
10:00am – 5:00pm
Freight receiving
Mon 11/02 & Tue 11/03
9:00am – 4:00pm · freight only
Booth install
Tue 11/03
10:00am – 4:00pm
Load-out
Thu 11/05
5:00pm – 8:00pm

Payment

Craft Stands
100%
Payment due upon contract execution
Boutiques, 10×10 Raw Space, Arenas & Outdoor
50% at signing
Contract activated
After payment received
Onboarding Begins
Final balance due
Monday, September 21st 2026
Payable to
CLTV8, LLC
ACH & wire · USD only
Payment instructions can be found on your invoice.

No booth numbers or tickets will be provided until your balance is paid in full.

Insurance

Insurance is required

Per state regulations, all exhibitors are required to provide event insurance with the following coverage.

General Liability (GL)
$1M
Each occurrence
$2M
Aggregate
$1M
Bodily injury
Workers' Comp (WC)
$1M
Required unless the company is a sole proprietor with no employees
Certificate holder
CLTV8 LLC dba Hall of Flowers
5737 Kanan Road #518
Agoura Hills, CA 91301
Description of operations
Hall of Flowers, Sacramento
Event Dates (November 2nd – November 6th)
Show Address (1600 Exposition Blvd, Sacramento, CA)
“Certificate Holder is named additional insured with respect to the above events, where required by written contract.”

Sample COI

A reference certificate to follow

View ↗

Need help with coverage?

If you need assistance with insurance coverage, we suggest Verde Insurance.

Verde Insurance

COI deadline: October 14, 2026

Cannabis Guidelines

Set by state & local authorities

Cannabis guidelines are dictated and enforced by the California DCC and Sacramento OCM. They are not established by Hall of Flowers. The summary below is provided for your convenience.

No free samples
California regulations prohibit any free cannabis or cannabis product distribution.
Consumption
Designated exterior zones only.
No smoking or vaping indoors.
Product Display = Education
For inspection and education only, never sold, sampled, or gifted. May be removed from packaging for attendees to inspect, but staff must hand it over and stay with the attendee. Booth limits apply.

Cannabis License

Any exhibitor handling cannabis at the show, whether displaying or selling, must submit a copy of their current, state-issued cannabis license.

Identification Badge

Every staff member working in a cannabis booth must wear a laminated or plastic-coated identification badge issued by the same licensee whose license was submitted. Each badge must show: DBA name, license number, employee first name, unique employee ID, and a 1″ × 1.5″ headshot.

Two ways to sample and sell

Choose one pathway per booth

A booth may use the centralized dispensary or run in-booth sales, not both. Decide before your October 8 submissions, since the two pathways collect different information.

Option 1

Centralized Dispensary

Available to all exhibitors

Built for exhibitors of every size. Our centralized dispensary is a compliant, turnkey sampling and sales solution operated by our licensed retail partner.

  • Keep full control over who samples your products
  • Professional retail staff handle every transaction and compliance step
  • Your team stays focused on relationships and closing deals
  • No retail license required
  • No bulky storage containers or hardware in your booth
  • No added investment in software or staff

What it asks of you

  • A current state-issued cannabis license
  • Product submitted through Nabis
  • Voucher pickup on site, November 3
  • No permits to display, no tax filing
Centralized Dispensary Guidelines
Option 2

In-Booth Sales

Mini Arena · Arena · Outdoor

Available exclusively to Mini Arena, Arena, and Outdoor exhibitors holding a retail license or partnered with a licensed retailer. Run your own sales operation directly from your booth.

  • Full control over your sales process and customer experience
  • Immediate feedback and market insight from the floor
  • No waiting on external dispensary transactions
  • Direct inventory management and flexible product selection

What it asks of you

  • Your own retail license, or a licensed retail partner
  • Retail partner agreement executed by October 9
  • Four permits displayed in your booth
  • Cannabis tax return to the City of Sacramento after the show
In-Booth Sales Guidelines

Both pathways ship through Nabis

All cannabis goods reach the show through our distribution partner. Book your product intake appointment by October 9 and have goods at a Nabis warehouse one to three weeks before the show.

Secure your product
Cannabis goods must be stored in locked storage any time they are not under your direct supervision. Exhibitor access to the event premises is restricted outside authorized event hours. Hall of Flowers does not provide secure storage and is not responsible for loss or theft. Exhibitors are responsible for providing their own locked storage.

These guidelines are not legal advice. Exhibitors are responsible for compliance with all applicable federal, state, and local laws and regulations; where they conflict, those regulations prevail.

Deadline Calendar

Sep
21
2026
Payment balance due
Renderings
Oct
5
2026
Marketing launch form
Oct
8
2026
Cannabis licenses
Oct
14
2026
Booth ID & logo
Backwall graphics
Boutique & Arena
Craft stand sticker
Craft Stands
Certificate of insurance
Exhibitor services
Freight · Electrical
Oct
19
2026
Lead retrieval
Oct
26
2026
Ticket release date

How to Submit Your Deliverables
Your designated point of contact will receive weekly email reminders with deliverable statuses and submission links. To complete each deliverable, use the applicable form link provided in the email.

Onboarding Video Guide

Pre-recorded walkthroughs by booth group

Craft Stands
Craft Stand
Video guide Watch ↗
Boutiques
Boutique · Boutique Plus
Video guide Watch ↗
Raw Space
10×10 Raw Space · Interior & Exterior
Video guide Watch ↗
Arenas
Mini Arena · Arena
Video guide Watch ↗
Outdoor
Outdoor 10×20 · Outdoor 20×20
Video guide Watch ↗

Live Q&A

Live sessions by booth group

Craft Stands
Join
10:00 AM PST
Sep 15Sep 29
Boutiques
Join
10:00 AM PST
Sep 16Sep 30
Arenas & Outdoor
Join
10:00 AM PST
Sep 17Oct 1
10×10 Raw Space
Join
10:30 AM PST
Sep 22Sep 29

Booth Type Selections

Choose your booth package for pricing, specs, and services

Craft Stand
5′ W × 5′ D · craft table + 2 stools
10×10 Raw Space
10′ W × 10′ D · interior or exterior
Boutique
9′ W × 10′ D · branded backwall
Boutique Plus
9′ W × 20′ D · two branded backwalls
Mini Arena
19′ 10″ W × 10′ D · fully customizable
Arena
19′ 10″ W × 18′ D · fully customizable
Outdoor 10×20
20′ W × 10′ D · fully customizable, exterior
Outdoor 20×20
20′ W × 20′ D · fully customizable, exterior

Show Rules & Conduct

Prohibited on the show floor

21
21+ only
No load-out before 5pm
No flyers & stickers in communal spaces
No alcohol

House rules

Admission policy

Admission is 21 and older. Hall of Flowers holds sole control over admission policies at all times.

General safety

Comply with local ordinances and Show Management rules on health, fire prevention, and public safety. Non-compliant exhibits or fire hazards may be removed at your expense, and you accept full responsibility for any injury or property damage, including keeping your exhibit within floor-load limits.

Security

HOF provides perimeter guard service during the show and while the hall is closed, but is not liable for theft, loss, or damage. No re-entry after show hours. No exceptions. Arrange your own booth security if needed.

Alcoholic beverages

No alcohol may be consumed anywhere on show premises by exhibitors, staff, or guests. Violation is grounds for removal from the show without refund.

Food & beverage

No food or beverages may be distributed or sold at the show without a Temporary Food Facility (TFF) permit issued by the Sacramento County Health Department. Complete the application, then email it to onboarding@hallofflowers.com, not to the city. Applications are due October 4. For questions about the application itself, contact the county at cuevasm@saccounty.gov.

TFF Visual Checklist ↗

Space

Your contracted space is for your use only. No subletting or reassigning without written HOF permission. HOF may relocate exhibitors, and failure to occupy or complete your space may forfeit prepaid rentals.

Load-out & merchandise removal

Nothing may be removed from the venue until 5:00 PM on the final show day. Once the show closes, remove all valuables from your display.

Booth fixtures

Allowed: floral, small props, and framed photos that sit on shelves or tabletops. Nothing may be attached or adhered to shelving units, writing tables, or stools.

Booth tidiness

Keep your booth neat. HOF may require design changes. Exhibits that disrupt through appearance, smell, noise, or vibration, or that pose a hazard, may be removed at your expense or shut down.

Sound

No music or amplified audio of any kind. Mute video sound; use headphones if you want attendees to hear promo audio.

LED screens & video walls

Not permitted. Submit any request to ops@hallofflowers.com for approval.

Aisles

Aisles, passageways, and overhead spaces stay under HOF control. No signs, banners, decorations, or exhibits there without written permission. Stay within your own space.

Storage

Fire Marshal regulations prohibit storing boxes, crates, or packing material at your booth (no more than a one-day supply of literature). Label empties for pickup after Set-Up Day; they're stored and returned at Breakdown, with no access until end of Day 2.

Restrictions

HOF may restrict or remove, without refund, any exhibit deemed unsuitable or objectionable. This includes noise, P.A. systems, persons, animals, printed matter, or conduct.

Safety & Compliance

Flame resistance required
All decorations, drapes, signs, banners, plastic displays, and fabric must be flame-resistant.
Keep your certificate on-site
A Certificate of Flame Resistance or manufacturer treatment documentation must be available on-site for the State Fire Marshal. This is the exhibitor's responsibility.
Prohibited materials
Oilcloth, tar paper, sisal paper, nylon, and orlon cannot be made flame retardant and are not permitted.
Upholstered furniture
Must conform to California TB 116, with a permanent label (min. 2″×3″, 1/8″ all-caps) attached in plain view.

Subject to on-site CalFire Fire Marshal inspection before and during the show. Non-compliance can mean removal of materials or booth closure. Keep all fire documentation on-site at all times.

No tents or hard covers will be allowed inside the venue due to fire regulations and the building's fire suppression system. Please plan accordingly.

Full fire regulations

Complete CalFire requirements & detail

View ↗

Exhibitor Passes

Having the right number of passes for your sales staff is crucial. We provide enough passes to staff your booth while giving you flexibility in scheduling, with enough coverage to work the event without overcrowding your space.

How your passes are delivered

Step 1
Complete deliverables
Tickets aren't released until your required submissions are in.
→
Step 2
Receive your email
Monday, October 26th
Sent to designated POC email address
→
Step 3
Register your team
Enter your codes in Eventbrite and assign passes to staff.

Your email has two separate codes. Enter each in the right place

Promo code

Your ticket allocation per booth type, included in your booth package.

Discount code for Extra Passes

The discounted exhibitor rate, valid for either show day.

Each Event Pass is designated to one employee. Passes are non-transferable and can't be exchanged, even between employees.

How to register your team

1
Your POC receives the invite
Your team's Point of Contact (the person receiving the onboarding emails) gets the Eventbrite email to register the team.
2
Redeem your passes
Redeem all passes under the POC's name and email, or assign and email each pass directly to the individual staff member.
3
Get your QR codes
Eventbrite emails a QR code to each assigned ticket holder, either the POC or the individual, depending on how the POC assigned them.
4
Check in at the box office
Scan the QR code and show photo ID to receive your wristband.

Keep your wristband on for the entire show. If it's lost, removed, or transferred, you lose entry. Bring valid photo ID: this is a cannabis show, so everyone must be 21+, no exceptions.

Pass allocations by booth type

Exhibiting booth type Full event
2-day passes
Industry
Day-2 only
Additional passes available for purchase
(discounted rate)
Craft Stand221
Boutique & 10×10 Raw Space542
Boutique Plus1084
Mini Arena & Outdoor 10×201284
Arena & Outdoor 20×2020108

Numbers show passes included with each booth type. Need more? See below.

Need more passes?

Reach out to your designated sales rep for additional passes.

Any tickets purchased beyond allotted amounts are non-refundable. No exceptions.

Lead Retrieval

All exhibitors and retailers have access to lead retrieval through FieldDrive. Scan attendee badges and capture leads directly from the show floor.

How it works

Use the FieldDrive platform to scan attendee badges and capture leads in real time on the show floor.

Open the FieldDrive guide ↗

Get set up early

Your main point of contact receives setup information by email. Get your team set up before arriving on-site so you're ready to scan on Day 1.

Live webinar: bring your questions

September 9 · 10:30 AM PST

Can't make it? The session is recorded and sent on request.

Join the session ↗

Marketing + PR

Launches & announcements

Launching a brand, product, or announcement?

Submit your details so we can incorporate your messaging into our Sacramento, November 2026 press materials. Please submit as soon as possible.

Open the Marketing Launch Form ↗

Deadline to submit: October 5th, 2026.

Questions? Reach Rama at rama@hallofflowers.com.

Sponsorship opportunities

Want a bigger presence on-site?

We go beyond the traditional sponsorship model, and creative ideas are welcome. The deck covers our standard options, but we encourage you to think outside the box.

View the Sponsorship Deck ↗
Email your ideas to your designated sales rep.

Press passes

Social media and content teams do not qualify for press passes. Use your allocated exhibitor passes for any photographers, videographers, or other content team members you plan to have at the show.

Marketing assets

Brand assets

View and download HOF Branding Asset Templates

View ↗

No alterations are allowed unless pre-approved.

Art questions? Reach Rama at rama@hallofflowers.com.
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