Exhibitor Resources
SAC
Arena
Arena is a fully customizable space. Design it to create your own unique branding experience.
What's Included
Everything included with your Arena.
Exhibition space
19′ 10″ W × 18′ D
Backwall 8′ H
Backwall 8′ H
Back white hard wall
Included
Ready for your branding
Ready for your branding
Fully customizable
Design your own space
Create your own unique branding experience
Create your own unique branding experience
Electrical
20 amps
Included with your booth. Additional power can be purchased through Exhibitor Services below.
Electrical cheat sheet
Comped freight
2 pieces
Two freight handling pieces included, each up to 48″W × 96″D × 72″H. Oversize and additional pieces are billed at the rates in Exhibitor Services below.
Booth Display Rules
These apply to every Arena booth.
Low tack vinyl
We allow low tack vinyl/stickers to be applied to the booth walls. Any other means of wall-hanging must be pre-approved. All material MUST be taken down by exhibiting staff during breakdown. Any remaining damages will accrue charges upon inspection. We recommend blue painter's tape between velcro or double-sided tape and the wall to prevent damage.
Painting walls
Booth walls can be painted for a $1,500 charge, the accrued cost charged to us by the producers. Email ops@hallofflowers.com at least 2 weeks before show day to confirm this activation.
Wall hanging
White walls shall not sustain damage greater than a #8 drywall screw. Larger screws, wall anchors, or cutting walls is strictly prohibited. To hang anything that is not low-tack vinyl/sticker material, contact ops@hallofflowers.com for wall mounting instructions. Anything you hang must be fully removed (and patched where necessary) by you at breakdown. Damage to the white walls will be billed accordingly.
Booth footprint
To keep sight lines within the show clear, no decor or display items may extend beyond your booth footprint. Arena standard footprint: 19′ 10″ W × 18′ D × 8′ H. Any oversize booth displays need prior approval from Hall of Flowers.
Onboarding Video Guide
Arenas & Outdoor
Mini Arena · Arena · Outdoor 10×20 · Outdoor 20×20
Video guide
Coming Soon
Live Q&A
Arenas & Outdoor
Join
10:00 AM PST
Sep 17Oct 1
Booth Rendering Submission
A sketch or rendering of your booth design must be submitted through the portal linked in the email sent to your team point of contact.
Renderings are due Monday, September 21, 2026. You will not be permitted to exhibit if a final, exact rendering is not received.
Your booth design must include
Overall dimensions
Detailed description of all materials
Sketch of planned layout
White walls
Using HOF walls or bringing your own
Trouble uploading? Email your rendering to ops@hallofflowers.com.
Exhibiting Brand(s) Submission
Confirm the brand names you'll showcase in your booth by completing the form sent to your team's point of contact.
Arena allocation
Up to 8 brand names
Listed across show materials
Listed across show materials
Where to find the form
Weekly deliverables email
Sent starting 45 days before show day
Sent starting 45 days before show day
Your submission highlights your exhibiting brands across show materials, including the Hall of Flowers website, the newsletter, show guides, and other promotional content.
Booth Wall Graphics
Printed graphics for your back booth wall, produced and installed by our graphics partner, FASTSIGNS.
Booth Wall Graphics
Included
- Graphics printing for the back booth wall in matte vinyl (other finishes at additional cost)
- Installation of graphics prior to your arrival
- Removal of graphics post-event
Wall size
238.25″ W × 96.125″ H
Back booth wall
Back booth wall
File format
Flattened PDF
Submit to FASTSIGNS
Submit to FASTSIGNS
Deadline
Wednesday, October 14
Late files subject to rush fees
Late files subject to rush fees
Book with Kevin at FASTSIGNS
Contact Kevin to book your booth wall graphic package and submit your files.
Phone to come
Email to come
Graphics submitted after the deadline are subject to additional rush fees.
Furniture Rentals
Bright Event Rentals is the exclusive furniture rental provider for Hall of Flowers Sacramento.
Order deadline
Wed, October 28
Orders must be placed by EOD to ensure stock
Orders must be placed by EOD to ensure stock
Delivery
Monday, November 2
9:00 AM – 4:00 PM
9:00 AM – 4:00 PM
Pick-up
Friday, November 6
9:00 AM – 2:00 PM
9:00 AM – 2:00 PM
Bright is the only rental company authorized to deliver directly to show site. Any rental furniture from another company must arrive with your booth materials during load-in, and coordinating that delivery is the exhibitor's responsibility. Hall of Flowers will not coordinate rental services or deliveries outside of Bright.
Any rental items replacing current booth assets must be pre-approved by the Hall of Flowers onboarding team.
Exhibitor Services
Services managed by ShowFlow Solutions
ShowFlow Solutions, our third-party services contractor, coordinates and manages your exhibitor services. You'll receive an email once you have completed your service-specific request forms during onboarding.
Freight
Freight FormAll freight is managed by ShowFlow Solutions.
Advance warehouse
Receiving October 5 – October 30, 2026
Flat fee
$400
Up to 48″W × 96″D × 72″H
An additional $100 per foot applies to any oversize item exceeding 48″W × 96″D × 72″H.
Freight handling, per piece
Flat fee
$400
Up to 48″W × 96″D × 72″H
+ $100 per foot for oversize items
Each freight handling rate includes
- Onsite receiving
- Booth placement
- Event storage
Shipping labels must be applied to each piece of freight. Do not ship any parcels to the venue.
Inbound receiving
Monday, November 2 · 9:00 AM – 4:00 PM
Outbound freight
Friday, November 6 · 9:00 AM – 2:00 PM
Before leaving the venue, all outbound freight must be fully documented, labeled, and properly stacked and secured. Exhibitors may not depart until their freight is ready for pick-up.
Electrical
Electrical FormAll electrical is managed by ShowFlow Solutions.
5 amp
$300
10 amp
$400
20 amp
$500
Electrical requests must be submitted no later than Wednesday, October 14, 2026, which is 21 days before show day.
Electrical cheat sheet
See what 5, 10 & 20 amps can power
Special power requirements
Some equipment falls outside the three standard service levels. Both cases below need to be reviewed and coordinated before you order.
LED video walls and high output displays
Large LED video walls and high output digital displays often exceed the capacity of a standard 20 amp service. If you plan to use an LED wall or other high draw equipment, contact ShowFlow Solutions before ordering electrical service so the appropriate power requirements can be reviewed and coordinated.
208V and non standard service
All three service levels are 120V single phase. Any equipment requiring 208V or other non standard power must be coordinated directly with ShowFlow Solutions before ordering.
For additional electrical requests, contact ShowFlow Solutions at shawn@showflowsolutions.com.
Booth Set Up
Exhibitor parking
One Exhibitor Parking Pass will be provided for the exhibitor parking lot, accessed through Gate 12. For the exact lot location, enter Cal Expo Gate 12 into your preferred navigation app.
During load-in
Dollies & carts
Bring your own for loading & unloading. Hall of Flowers will have some available.
Empty storage
Storage for empty crates, pallets, cardboard boxes, totes & small containers.
Storage labels
Empty labels provided to identify your crates & pallets for storage.
All setups must be completed by 4:00 PM Tuesday. Absolutely no setup is allowed on Wednesday, the morning of Show Day 1.
Booth Breakdown
You may not begin breaking down your booth until the show closes at 5:00 PM on Thursday. Please plan your travel accordingly.
During move-out
Empty crates returned
Hall of Flowers returns empty crates & pallets to booths starting at 5:00 PM.
Remove everything
Everything must be completely removed from your booth, including cannabis waste.
Cannabis waste
Dispose of all cannabis waste in the designated container at the Dispensary. See the full Cannabis Guidelines for details. Link to come
Non-cannabis waste
Place all non-cannabis waste in the nearest trash receptacle.
Move-out must be complete by 8:00 PM. Nothing can be left at the venue after the show has ended.
Do not schedule a small parcel pick-up from the venue. All parcels must be dropped off at the nearest affiliate mailing center.
Passes Included
Included with every Arena booth.
20
Full-event 2-day passes
10
Industry day-2 only
8
Additional at discounted rate
Full pass allocation table
See all booth types & how to request more
Any tickets purchased beyond allotted amounts are non-refundable. No exceptions.
Onboarding Video Guide
Arenas & Outdoor
Mini Arena · Arena · Outdoor 10×20 · Outdoor 20×20
Video guide
Coming Soon
Live Q&A
Arenas & Outdoor
Join
10:00 AM PST
Sep 17Oct 1
