exhibitor manual

  1. Important Dates



  • Furniture removal requests due

  • Deadline to submit Product Launch information for additional marketing





  • Booth Numbers announced



  • Hall of Flowers Show Day 1: 10am - 6pm


  • Hall of Flowers Show Day 2: 10am - 5pm

  • Exhibitor Booth Breakdown & Load Out: 5pm - 8pm


2. Payment

Your contract is activated once the deposit is received, you will not be listed on the website, show guide or any other materials until then. You will not receive your booth assignment or be placed on the show map until full payment is received.

  • 50% of invoice is due within 1 week of signing the contract.

  • The remaining balance is due 45 days before the show (February 3rd).

  • Payment instructions can be found on your invoice. Please indicate your invoice number on all forms of payment.

  • The only acceptable forms of payment are checks and ACH/wire transfers. We do NOT accept credit cards, cash or money orders.

  • Please be sure to make all payments out to CLTV8, LLC.

 

3. Local Business license

As per the regulations set forth by the City of Ventura, all exhibitors must possess a Tier 3 – Solicitor Business License to exhibit at the event. We’ve made it as easy as possible for you to secure this license by following the steps below:

  • Download the Solicitor Business License Application.

  • Email a completed copy to BL@cityofventura.ca.gov.

  • Pay License Fee ($54.00) - Upon receipt of your application, the Business Tax Department will email you with a secure link to make an online payment. Instructions for payments by mail or in person can be found on the application form.

Please be sure to complete both the submission of your application and payment no later than March 6th to meet the regulatory requirements. Thank you for your cooperation.

 

4. Show Rules & Regulations

Admission Policy
Admission is 21 and older. Hall of Flowers shall have sole control over admission policies at all times.

General Safety
Exhibitor agrees to comply with local ordinances and Show Management rules regarding health, fire prevention and public safety. If inspection of an Exhibitor’s booth discloses a failure to comply with any applicable law, code or regulation, or if Show Management determines that all or any part of an exhibit presents a fire hazard or other danger, Show Management may cause the removal of all or a portion of such exhibit at the Exhibitor’s expense. Exhibitor accepts full & sole responsibility for any injury or damage to property or persons resulting from failure, knowingly or otherwise, to distribute the load of its exhibit material in conformity with the maximum floor load specifications.

Booth Tidiness
All booths must meet the minimum requirements for neatness and tidiness. Hall of Flowers is entitled to insist on changes to booth design in this regard. Exhibits that cause disruption to the event due to appearance, smell, noise, vibrations or similar properties, & particularly because they pose a hazard or inconvenience to other exhibitors or visitors, or to the exhibits of other exhibitors, must be removed should Hall of Flowers management make such a request. If the exhibitor fails to comply immediately with this request, Hall of Flowers shall be entitled to remove the exhibits in question at the expense & risk of the exhibitor, or to shut down the exhibitor’s booth without being held liable in any way for claims against it by the exhibitor.

Aisles
The aisles, passageways and overhead spaces remain under the control of Hall of Flowers, and no signs, decorations, banners, advertising matter or exhibits will be permitted in those areas except by written permission of the HOF. All exhibitors and personnel must remain within the confines of their own spaces.

Space
The space contracted for is to be used solely by the Exhibitor whose name appears on the Contract and no portion can be sublet or assigned without receiving written permission from Hall of Flowers. The Exhibitor shall forfeit right to the space, all prepaid rentals and, upon demand, pay any rent balance owing to the Hall of Flowers for failure to occupy or use the space or to have the exhibit completed and in place by the opening of the Show. Hall of Flowers reserves the right to relocate the exhibitor.

Security
Show Management provides perimeter guard service during the show & while the exhibit hall is closed. Exhibitor agrees that Hall of Flowers is not liable for anything its guard service, or facility security does or fails to do. This includes, but is not limited to, damage, theft, or loss sustained by exhibitor, exhibit or representatives. Exhibitor will not be allowed into the exhibit area after show hours meaning - NO RE-ENTRY INTO THE VENUE AFTER HOURS, NO EXCEPTIONS. Exhibitor should consider arranging security for its specific booth space for either during or after show hours.

Load Out / Merchandise Removal
Nothing can be removed from the venue until 6:00 PM on the last date of the Show. No exhibits or parts of an exhibit may be removed until after the closing time of the Show. At this time, all exhibitors should remove all valuable items from their displays.

Alcoholic Beverages
Exhibitors and their employees, agents and guests shall not consume any alcoholic beverages ANYWHERE on show premises. Violation shall be grounds for removing Exhibitor and exhibit from the Show without refund.

Restrictions
Hall of Flowers reserves the right to restrict or remove exhibits, without refund, that have been falsely entered, or are deemed by Hall of Flowers unsuitable or objectionable. This restriction applies to, but is not limited to, noise, P.A. systems, persons, animals, birds, things, conduct, printed matter, or anything of a character that might be objectionable to the Show or Hall of Flowers.

ALL EXHIBITS MUST COMPLY WITH THE DEPARTMENT OF CANNABIS CONTROL, CITY ORDINANCES, REGULATIONS AND FIRE MARSHALL INSTRUCTIONS.

Storage
Fire Marshall Regulations prohibit the storage of boxes, crates, packing material, etc., and not more than a one-day supply of literature at your display. We will have stickers for you to label your empty boxes and crates which will be picked up from the aisle of your booth at the end of Set Up Day, stored on premise and returned to your booth at the beginning of Breakdown. Please note ONLY EMPTY boxes and crates will be stored. You will not have access to this material until we return them at the end of Day 2.

 

5. Insurance

All partners must provide Hall of Flowers with their Certificate of Insurance (COI). Anyone who is bringing materials into the venue, setting up, and staying to work the event needs to submit a COI. Below are our venue’s requirements. Exhibitors and their outside contractors understand that Hall of Flowers does not maintain insurance covering the exhibitor’s property and it’s the responsibility of the exhibitor to obtain such insurance. 

COIs must be sent to onboarding@hallofflowers.com by Wednesday, March 5th.

1) Commercial General Liability including:

a. One Million ($1,000,000.00) Dollars for each occurrence, combined single limit for bodily injury to any one person and in any one occurrence 

b. Two Million ($2,000,000.00) Dollars with respect to injuries to more than one person in any one occurrence and 

c. One Million ($1,000,000.00) Dollars with respect to damage of property and coverage for contractual, copyright infringement, operation of mobile equipment, products and host liquor liability;

2) Worker’s Compensation and Employer's Liability 

a.  Worker’s Compensation Insurance in accordance with statutory requirements;

b.  Employer’s Liability Insurance with limits of not less than One Million ($1,000,000.00) Dollars per accident;

3) Description of Operations shall read as follows:

Hall of Flowers Ventura
March 19th & 20th, 2025
10 W Harbor Blvd.
Ventura, CA 91003
Certificate Holder is named additional insured with respect to the above events where required by written contract.

4) Certificate Holder shall read as follows:

CLTV8 LLC dba Hall of Flowers
5737 Kanan Road, #518
Agoura Hills, CA 91301

If you are performing in-booth retail or have multiple brands in your booth, please be sure to list all participants on your COI. Providing a valid COI is the responsibility of each Exhibitor.

  • See Example of COi here

Suggested firms to contact: (Hall of Flowers does not work directly with the companies listed below & receives no benefit, financial or otherwise, for recommending these insurers’ services.)

OG Cannabis Insurance

Matrix Insurance & Benefits, Inc.

Insurance Canopy

 

6. Parking

Please drive safely on your way to Hall of Flowers and be considerate of the local community. We are guests in Ventura, unlawful speeding, parking, jaywalking, littering & loitering could threaten the future of the event.

  • Event parking is located at 10 W. Harbor Blvd, Ventura, CA 93001.

  • A designated Exhibitor parking lot closest to the exhibit halls will be accessible with a Personal Vehicle Pass issued by Hall of Flowers.

  • Personal Vehicle Passes will be emailed to the main point of contact via Eventbrite on the Friday prior to the show. Please see Set Up & Breakdown for more information.

Please be advised that all persons entering the Parking lot do so at their own risk and neither Hall of Flowers, the venue, nor any person acting on their behalf is in any way responsible for any loss or damage to vehicles and their contents left within the Parking lot.

If your vehicle is damaged in any way whilst in the Parking lot, or should you lose the vehicle or any of your personal possessions from it whilst it is in the Parking lot, please take the following steps: 1- Report any incident of theft to the police, 2- Notify your insurers promptly if any damage or loss is suffered, 3- Notify Hall of Flowers before the vehicle is removed from the premises, at info@hallofflowers.com.

 

7. Event Passes

As an exhibitor at Hall of Flowers, we understand that having the right number of passes for your sales staff is crucial. It is also important to consider the size of your booth when determining the number of staff members needed. Of the exhibitor passes that are provided, it is recommended to have only half the number of staff in your booth at any given time. Having too many staff members in your booth can make it feel overcrowded and not welcoming to retailers. We provide you with a sufficient number of passes to staff your booth, and still provide you with flexibility in scheduling and ensures that you have enough sales staff to cover the event without overcrowding your booth.

In order to get access to your Exhibitor Passes for the event, we will send you a link to Eventbrite with a promo code by EOD Friday, March 14th. This code will be sent to the primary email / Hall of Flowers point of contact as listed on your contract. Tickets will not be released if exhibitor has not paid in full.

Please note that each Event Pass must be designated to one employee. Passes are NON-transferable & can NOT be exchanged even between employees.

 

Exhibitor Passes will be allotted as follows:

*Additional Passes - If you require additional passes, Additional Exhibitor Passes for both days of the show and Industry Passes for Day 2 of the show will be available for purchase.

While you are free to use your passes as you see fit, we recommend using your exhibitor passes for your sales staff. This allows retailers to meet with your sales team members who can provide them with valuable information about your products and services.

Please note that if you purchase a ticket rather than using the provided promo code, we are unable to grant reimbursements.

 
 

8. Marketing+ PR

Launches

If you are launching a brand or product at the show or making a news announcement, please get in touch with pr@hallofflowers.com as soon as possible so we may communicate your messaging into our press materials for March 2025. The deadline to receive information is February 16, 2025.

Social Media Team does not qualify for a press pass.

Please be sure to use your allocated Exhibitor passes for any photographer(s), videographer(s), or other member(s) of your content team you plan on having attend the show. They will not qualify for a press pass.

Sponsorship Opportunities

At Hall of Flowers, we seek to go beyond the traditional sponsorship paradigm. Thus, we warmly welcome creative ideas for your brand to have a bigger presence on site. That said, please check out our Sponsorship Deck which highlights our standard options, yet we encourage you to think outside the box. Please email your ideas to chris@hallofflowers.com.



marketing assets

Hall of Flowers brand assets can be found here. No alterations are allowed unless pre-approved. Please email your ideas to chris@hallofflowers.com for approval.



 

Zoom with us!

Weekly Q&A’s Starting IN January

HOF will host Q&A webinars to answer all your show-related questions. Email invitations to register for upcoming webinars will be sent to the exhibiting brand’s primary contact listed on the contract. Please take advantage of this opportunity to Zoom with us directly, as email responses can be delayed as we get closer to the show due to high volume.

 

9. Contact

Exhibitor Sales

Eric Bello
eric@hallofflowers.com

Spenta Mehraban
spenta@hallofflowers.com

Exhibitor Onboarding

Kelsey Castro
kelsey@hallofflowers.com / onboarding@hallofflowers.com

Spenta Mehraban
spenta@hallofflowers.com / ops@hallofflowers.com

Retail Relations

Alix Volsansky
alix@hallofflowers.com

Linda Florez
retail@hallofflowers.com