Arena Booth Guidelines

ARENA - 18’ x 20’

MINI ARENA - 10’ x 20’

Includes the following:

  • Exhibition Space of 18’ D x 20” W x 8’ H (See rendering above for exact dimensions)

  • Interlocking side & back white hardwalls

  • Fully customizable space for you to create your own unique branding experience.

  • 1 outlet with 20 amps of power at the rear of your booth.

Includes the following:

  • Exhibition Space of 10’ D x 20’ W x 8’ H (See rendering above for exact dimensions)

  • Interlocking side & back white hardwalls

  • Fully customizable space for you to create your own unique branding experience.

  • 1 outlet with 20 amps of power at the rear of your booth.

Booth Rendering SUBMISSION

A sketch or rendering of your booth design is required to be submitted to ops@hallofflowers.com at least 45 days before show day. You will not be permitted to exhibit if a final, exact rendering isn’t received. 

Booth designs should include:

  • Overall dimensions

  • Detailed description of all materials

  • Images or Renderings (Optional)

  • White Walls - using HoF or bringing your own walls

  • Take a look at our online gallery to see some great examples of past season buildouts

Exhibiting Brand(s) Submission

Please confirm the names of the brand(s) you will be showcasing in your booth by completing the form sent to your team’s Point of Contact. This form can be found in the weekly deliverables email sent starting 45 days before show day! Your submission will play a crucial role in highlighting your exhibiting brand(s) across various show-related marketing materials, including the Hall of Flowers website, the Week in Flowers newsletter, show guides, and other promotional content.

If you have not submitted your Exhibiting Brand(s), we kindly ask you to update our records following the submission guidelines provided below

  • Arena Booths may list up to eight (8) exhibiting brand names.

  • Mini Arena Booths may list up to four (4) exhibiting brand names.

 

CLICK HERE TO DOWNLOAD AND PRINT ARENA & MINI ARENA DEADLINES CHECKLIST!


 

Booth Display Rules

Fire Department Regulations
Please see Fire Regulations below to ensure all custom fixtures abide by Fire Department Regulations.

Electricity
Each booth will receive one (1) outlet with 120V 5 amps of power at the rear of your booth, compliments of Hall of Flowers.

Exhibitors are responsible for supplying their own power strips & extension cords.

If you require more than the 120v 5 amps of power, please fill out this form.

Low Tack Vinyl
We allow low tack vinyl/stickers to be applied to the Arena booth walls. Any other means of wall-hanging will have to be pre-approved. All material MUST be taken down by Exhibiting staff during breakdown. Any remaining damages will accrue appropriate charges upon inspection.

We recommend using blue painter’s tape in between velcro or double-sided tape and the wall to prevent damage to the wall.

Painting Walls
Arena Booth walls can be painted for a $1,500 charge, as this is the accrued cost that we are charged from the producers. Send an email to Ops@hallofflowers.com at least 2 weeks before show day to confirm this activation.

Flooring
Exhibit halls are equipped with commercial-grade rubber flooring or polished concrete. No additional flooring is needed. Any additional floor covering (carpet, astroturf, decals, laminate, wood, etc.) must not exceed your booth footprint.

Note: The thickness of any added flooring should be deducted from the overall booth height dimensions of 96” (e.g. If the floor is 1” thick, then the height restriction should be 95”.)

Exhibitors are responsible for removing & disposing of all additional flooring material. Nothing may be left in the booth after load out. Cleaning fees will be assessed if any decals, carpet tape, duct tape, etc. are left in booth after load-out.

Booth Footprint
In order to keep sight lines within the show clear, no decor or display items shall extend beyond your booth footprint.

Mini Arena standard footprint:
9’ 1 5/8” D x 19’ 6 1/4” W x 8’ H

Arena standard footprint:
18’ 3/4” D x 19’ 6 1/4” W x 8’H

Any oversize booth displays will need prior approval from HOF.

Wall Hanging
White Walls shall not sustain any damage greater than a #8 drywall screw. Use of larger screws, wall anchors, or cutting walls is strictly prohibited. If you're seeking to hang anything that is not low-tack vinyl/sticker material, please contact experience@hallofflowers.com for detailed wall mounting instructions.

Please note that anything you hang must be fully removed (and patched where necessary) by yourself at the time of booth breakdown. Any damage caused to the white walls will be billed accordingly.

Sound
Music, amplified sound or audio of any kind is not allowed. If you have a video playing the sound must be turned off. You can use headphones if you want attendees to hear audio from promo videos, etc.

Food or Beverages
Absolutely no food or beverages, including non-medicated cannabis samples, may be distributed or sold at the show without a temporary food facility (TFF) permit issued by the local County Health Department. All TFF applications need to be submitted 30 days before the event. Please contact chris@hallofflowers.com for more information.

LED Screens & Video Walls
No LED Screens or Video Walls are permitted.

Internet
Hall of Flowers provides WiFi free of charge to all Exhibitors onsite. Details available upon arrival.

 

Fire Regulations

Inherently Fire Retardant or Flame Retardant Treatment

  • All decorations, drapes, signs, banners, plastic displays, hay, straw, moss, split bamboo and other similar materials must be flame retardant to the satisfaction of the fire department and the state fire marshal.

  • Table coverings must be flame retardant treated unless they lay flat, with an overhang no greater than 6”.

  • Oilcloth, tar paper, sisal paper, nylon, orlon and certain other plastic materials cannot be made flame retardant and their use is prohibited.

  • A certificate of flame resistance shall be available for review by the fire marshal or on file with the fire marshal for all decorative materials. This is the responsibility of the exhibitor to have their fire paperwork available & in order.

Upholstered Furniture
Any paper or fabric used in displays or exhibits shall be inherently fire retardant or be treated with an approved fire-retardant solution by a California State licensed applicator. Documentation in the form of a Certificate of Fire Retardancy shall be maintained on-site and be available during any inspection. All such treated material shall be maintained fire retardant throughout its intended use.

Upholstered furniture shall conform to TB 116 and TB 117 and shall have a label permanently attached to the article, in plain view. The minimum size of the label shall be 2 x 3 inches and the minimum size of the type shall be one-eighth of an inch in height. All type shall be in capital letters.

Tents, Canopies & Overhead Membrane Structures are strictly prohibited indoors.

Combustibles
Literature on display shall be kept limited to reasonable quantities. Reserve supplies shall be kept in closed containers and stored in a neat and compact manner.

No cardboard boxes or any other combustible materials may be stored on top of or near any electrical wiring in the spaces behind the back-wall drapery (booth) or behind any display.

Obstructions
Aisles designated on approved show floor plans shall be kept clean, clear and free of obstructions. Booth constructions shall be substantial and fixed into position in specified areas for the duration of the show. Chairs, easels, signs and demonstration areas shall not be placed beyond booth areas into aisles.

 
 

Arena Booth ENHANCEMENTS

FURNITURE RENTALS

Due to parking & venue limitations, we are unable to accept deliveries from furniture rental companies at show site. All rented furniture should be transported to the show site with your other booth materials.  

Bright Event Rentals is authorized to deliver exhibitor event rentals to the show site on Monday, September 8th between 12pm-4pm and pick-up on Friday, September 12th between 10am-4pm. We recommend placing your rental orders with Bright before Friday, August 29th, to ensure items are in stock.

Please contact Becca Pechbrenner to inquire about rental items and book your furniture delivery - bpechbrenner@bright.com.

 

BOOTH WALL GRAPHICS

Arena Booth Wall Graphics $2,250.00 plus tax, includes:

  • Graphics printing for 3 standard-size Arena booth walls in Matte Vinyl (other finishes available at additional cost)

  • Installation of graphics before your arrival

  • Removal of graphics post-event

Mini-Arena Booth Wall Graphics $1,600.00 plus tax, includes:

  • Graphics printing for 3 standard-size Mini-Arena booth walls in Matte Vinyl (other finishes available at additional cost)

  • Installation of graphics before your arrival

  • Removal of graphics post-event

To book your booth wall graphic package, please contact Kevin, at 707.571.8911, fastsigns.53@fastsigns.com.

All files must be submitted no later than 21 days before show day, to fastsigns.53@fastsigns.com. Graphics should be in PDF format & flattened.

Payment is to be made directly to FastSigns, pricing may vary based on booth size. Graphics submitted after the deadline are subject to additional rush fees.

 

Exhibitor Freight

For the delivery of booth materials and other items at Hall of Flowers, it is important to note that no vehicles will be able to park within the show footprint. Exhibitors will be provided with parking passes information for the designated parking lot closest to the exhibit hall where your booth is located.

Hall of Flowers is offering Freight receiving for Arena Booths, Mini Arena Booths, and Outdoor Booths to aid Exhibitors in an efficient & pleasant set-up experience.

Freight deliveries of booth materials will be accepted on the show site on Monday, 9/8. All freight shipments must be palletized and labeled with the exhibitor's name and booth number (please use the inbound shipping label provided below).

All freight shipments must be scheduled with show management at least 7 days prior to show day. This is crucial to ensure that deliveries are properly coordinated and to avoid confusion or delay in the delivery process.

Due to the absence of a loading dock on site, please ensure your shipping provider equips the delivery with a lift gate, pallet jack, or alternative method for rear truck access, enabling forklift assistance.

Please follow the guidelines below to make certain that your booth materials are delivered and received in a timely organized manner.

Standard Freight Receiving - Monday, September 8th 9am-4pm

  • Freight receiving during load-in will be accepted between 9AM-4PM.

  • No freight will be accepted after 4PM.

  • Material handling services are included for up to (2) two standard crates/pallets per arena booth, and up to (1) one standard crate/pallet per mini arena booth.

  • A standard crate/pallet shall not exceed 4’L x 4’W x 8’H, & 2,000lbs.

  • Additional crates/pallets and oversized crates/pallets will be charged for material handling. Rate structure is based on freight dimensions per pallet/crate.

    • 4’ L X 4’ W X 8’ H = $400

    • 4’ L X 6’ W X 8’ H = $500

    • 8’ L X 4’ W X 8’ H = $700

  • All shipments must be palletized. Loose shipments are subject to a minimum $500 handling fee.

  • All shipments MUST have Inbound Freight Shipping Labels attached to every crate/pallet (see Freight Shipping Labels below). 

  • It is your responsibility to communicate all relevant information to your shipping/freight company of choice. It is your responsibility to ensure that they have the correct delivery dates/times, delivery address, delivery map, etc.

  • Shipping Address:
    Hall of Flowers
    c/o Santa Rosa County Fairgrounds
    2015 Aston Avenue
    Santa Rosa, CA, 95404

Inbound Freight Shipping Label

PLEASE NOTE: You MUST print, complete, and ATTACH at least two physical copies of the Freight Shipping Label below to the outside of every item you are shipping to the venue. These labels must be clearly visible and are essential as they will allow us to know what booth to place your products in and which company they belong to. 

*Failure to properly label your items, may result in delays in your booth material being delivered to the proper booth space in time for load-in. 

Outbound Freight Pick Up - Friday, September 12 9AM - 4PM

  • Return freight pickup should be scheduled for Friday between 9AM-4PM PST. It is your responsibility to make arrangements with your chosen freight company to arrive within this timeframe.

  • All outbound freight shipments must be palletized. Loose shipments are subject to a minimum $500 handling fee. Exhibitors are responsible for supplying 

  • Exhibitors are responsible for providing all materials needed to repalletize and crate your booth materials for shipment.

  • Once breakdown is complete, all outbound crates and pallets should be left in your Exhibitor Booth, and they will be transported to your transportation vehicle at your scheduled pick-up time on Friday.

  • All outbound freight MUST BE LABELED (please see LOAD OUT Shipping Label below. These LOAD OUT Shipping Labels will be available upon request; please ask your EXHIBITOR PA’s if you need printouts).

Outbound Freight Shipping Label

PLEASE NOTE: You MUST print, complete, and ATTACH at least two physical copies of the Freight Shipping Label below to the outside of every item that is being picked up from the venue. These labels must be clearly visible.

*Failure to properly label your items may result in delays in your booth material getting to the proper freight carrier in time for your scheduled pick-up. 

 

Booth Set-Up

Tuesday, september 9th 10am-5pm

All large booth items that do not fit in a personal vehicle must be palletized & shipped directly to the venue. Exhibitor Freight receiving will take place on Monday between 9AM-4PM. Please review the Exhibitor Freight section above for more information.

  • Structural booth setup, booth decorating & final touches will take place on Tuesday from 10AM-5PM. No structural setup is allowed on Wednesday Morning, final touches only. 

  • Arena booth packages include Personal Vehicle Passes to access the parking lot nearest to your booth space. Personal Vehicle passes will be emailed directly to the load-in contact before the show. Any additional vehicles will park at the main event parking lot by the event entrance.

  • Vehicles arriving at the venue without a Personal Vehicle Pass will be redirected to the main event parking lot.

  • Personal Vehicles are defined as sedans, SUVs, pick-up trucks, vans, and other vehicles designed for passenger use. Vehicles that are not permitted on the show site include trailers, commercial vans, box trucks, bobtails, stake beds, etc.

  • We recommend bringing your own dollies/carts for loading & unloading booth material, however, Hall of Flowers will have some carts/dollies available at the Exhibitor Office.

  • Hall of Flowers will provide storage for empty crates & pallets. Cardboard boxes, totes & small containers must be returned to your personal vehicle.

  • Hall of Flowers will provide empty labels to identify your crates & pallets for storage. All empty crates & pallets MUST BE labeled and placed in the aisle by 4PM on Tuesday. Crate/pallets with loose items will be treated as garbage & disposed of.

  • No one is allowed in the venue past 5PM (unless prior approval has been granted). So please plan accordingly!

  • Absolutely no setup is allowed on the morning of Show Day 1 (subject to penalization).

  • If you are hiring a 3rd party company to set up your booth/activation, please share all relevant materials with them, as it is not our responsibility to inform 3rd parties of show regulations, etc.

 

Breakdown

Thursday September 11th, 5pm - 8pm

  • Booth breakdown is prohibited before the close of the show on Thursday, after Show Day 2. Please plan your travel accordingly.

  • Any crates/pallets that have been stored with Hall of Flowers will be returned to your booth after the closing time of the show.

  • Breakdown must be complete by 8PM.

  • Outbound freight pick-up should be scheduled for Friday between 9AM - 4PM PST. Please see the Exhibitor Freight section above for more information. 

  • All outbound freight NEEDS TO BE LABELED. LOAD OUT Shipping Labels will be available upon request, please ask your EXHIBITOR PA’s if you need printouts.

  • EVERYTHING must be removed from the show site, including cannabis waste. It is the exhibitor’s responsibility to remove & dispose of all additional flooring, vinyl wall & floor graphics, etc.

  • Place all non-cannabis trash into the nearest trash receptacle.

  • Nothing can be left at the venue, besides packed exhibitor freight, after breakdown concludes.